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From the 10th Annual Shorty Awards

Joe Holder

Nominated in Health & Wellness

About Joe Holder

If you’re on Instagram, you’ve probably seen Joe Holder before. He’s the personal trainer who shows up in the feeds for so many celebrities, like Natasha Lyonne, Bella Hadid, and Virgil Abloh to name just a few. As the creator of the Ocho System, which balances healthy (and mostly plant-based) eating with positive thinking and effective workouts, Joe has become renowned for getting people in the best shape of their lives. The Nike Master Trainer/Run Coach’s 41K+ Instagram followers barely keep up with his routines, much less his ability to hop around New York City nonstop. He broke down a regular day in his life for The Coveteur this year and it was packed, showing that his system definitely helps to keep one’s energy working at peak capacity.

Joe Holder's best work on social