2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 2, 2017

From the 6th Annual Shorty Awards Best Use of Social Media for Food & Beverage

This awards honors the best use of social media in a marketing campaign by a food and beverage brand. Campaign objectives may include the launch of a new liquor line, the opening of a restaurant, the promotion of a sustainable food brand and more.

Finalists

finalist
Beefy Crunch Burrito
The Beefy Crunch Burrito isn't like any other menu item at Taco Bell. it has it's own devoted following of fans who are so obsessed, they've created social movements to keep it in market. So when we finally brought the burrito back, we didn't want fans to thank us, we wanted them to thank the obsessed...The Beefy Crunch Burrito is Taco Bell's mo...
finalist
Green Giant - Raise A Giant (Bully Prevention)
One of the biggest emotional health issues facing families today is bullying. And while parents are aware that bullying is a big problem, they don’t know how to help their child through it. Green Giant wanted to help families start an open and honest conversation about bullying, so we created the Raise A Giant campaign to inspire parents to w...
finalist
Hostess: Prepare Your Cakeface
In 2013, after an 8-month absence from the marketplace, Hostess Brands was resurrected. But before products hit shelves, we needed to whet consumer appetites. We needed to tell people to “get ready" for The Sweetest Comeback in the History of Ever. Three weeks before Twinkies and CupCakes hit shelves we asked consumers to stretch their mouths...
finalist
Hot Pockets' "You Got What I Eat"
With hot rhymes and the world’s hottest woman on our side, Threshold Interactive and Hot Pockets made a microwaveable sandwich sexy. After a massively successful viral campaign in 2012 that saw Snoop Dogg spin his “Drop It Like It’s Hot" to a more Hot Pocket-worthy “Pocket Like It’s Hot," Threshold decided to bring the heat and turn the dial ...
finalist
Lay's 75 & Sunny
For the last 75 years, Lay’s has been an integral part of summer moments and memories. Lay’s wanted to celebrate their 75th birthday in a big way, by tapping into our collective nostalgia for summertime. Our challenge: deliver a socially-focused strategy to bring their summer packaging program, 75 & Sunny, to life and inspire the audience to c...
finalist
Naked Juice Power Garden
How do you “connect users to the harvest" in a world where attention spans are too short and divided to even keep a seedling alive? That was the question Naked Juice asked us to launch their newest product, Tomato Kick. Tomato Kick and its predecessor, Berry Veggie, were to be the inaugural products in a new product line made of vegetable-base...
finalist
Wendy's Pretzel Bacon Cheeseburger Love Songs
When Wendy’s launched its new Pretzel Bacon Cheeseburger in test markets, we noticed an enormous volume of positive social media chatter about it. It was an all-out love fest! Seeing the virtual love letters written about the Pretzel Bacon Cheeseburger on Twitter and Facebook during the test market phase, combined with our audience insight...

Nominees

#DDTopChef
Taking center stage as the secret ingredient on Top Chef's Quickfire Challenge, Dunkin' Donuts gave both the show's contestants and fans at home the opportunity to showcase new and different ways to enjoy the brand's coffee. Dunkin' did this by extending the broadcast TV integration into a live "first of its kind" second screen cooking competition. ...
#DunkinReplay
Dunkin’ Donuts has been a long-standing sponsor of ESPN’s Monday Night Football program. Previously, the brand appeared only briefly during the very last moments of the pre-game show broadcast before the start of the NFL game. To extend Dunkin’s reach into the live event and make the brand feel as significant as major national sponsors but at a lesser...
Anchor Brewing Company - Beer is Social
As America's original craft brewery, Anchor Brewing Company has been brewing hand-crafted beers in San Francisco since 1896. By its very nature, beer is a social product, and Anchor Brewing's social presence is a key component in its marketing strategy. The content strategy honors Anchor's rich history as a brewing pioneer and San Francisco fixture while ...
Cabo Diablo
Cabo Diablo is the newest addition to Campari America’s line of Cabo Wabo Tequilas. The liquid features a coffee punch coupled with an unmistakable, smooth tequila kick. Enjoyed best in chilled shots, Cabo Diablo is a devilish mix of enticing, unpredictable and rebellious. The Cabo Diablo brand is the ultimate expression of free spirit - unadulterated goo...
Coca-Cola: Doc Pemberton
Doc Pemberton is the 182-year-old digital reincarnation of Coca-Cola's beloved southern gentleman inventor. And much like his invention, Doc P’s charming and witty tweets make him a refreshing follow and have helped propel him to the #1 brand personality on Twitter. -Doc Pemberton's unique humor and quaint charm has made him the #1 followed cor...
Denny's iPancakes
Denny’s iPancakes post was created as a response to the hype created by the launch of the new iPhone 5s. The post was meant to delight audiences with witty play on words and to create within them a craving for Denny’s signature fluffy golden, pancakes. Less than impressed with the lack of additional features presented with the iPhone 5s version, industry ...
Dunkin' Donuts Global Donut Day
To raise awareness about National Donut Day going international for the first time, Dunkin’ Donuts reached out to Facebook fans in 24 countries with an interactive donut menu powered with News Feed functionalities. The global team at Dunkin Brands, Inc. in Boston collaborated with Attention in New York to spread the word about this special holiday, in whi...
Mentos Engages Arab Youth through Hilarious Memes
Mentos wanted to adapt their ‘fresh thinking’ global platform to produce their first-ever campaign for the Middle East. Mentos also needed to increase brand engagement with Arab youth in a more relevant way. With this in mind, we discovered something that fit the brand proposition perfectly. As Arabs, we often find ourselves doing things that don’t make s...
Milk Tackles Breakfast at Super Bowl XLVII
In 2013, The National Milk Mustache “got milk?" campaign debuted a first: a Super Bowl commercial starring Dwayne “The Rock" Johnson highlighting the role that milk’s high-quality protein plays in the morning. Through social media and traditional efforts, objectives were outlined with a priority of engaging consumers and highlighting the milk/protein mess...
Mixhibit
Introducing Smirnoff Mixhibit App The ultimate recap starring you and your friends. Turn photos, tweets and check-ins into a one-of-a-kind video. People go out with their friends, they all check-in, tweet, and post photos to their respective social network accounts—separately. But experiences had together aren’t static and disparate; the way we ...
Pepsi Timeline Show
Our challenge: Pepsi Brazil’s Facebook page lacked purpose to its Brazilian audience. They relied on a high number of posts with low engagement to interact with their fans. Needless to say, the average sentiment varied from neutral to negative.The idea: We decided to invite TV star Rodrigo Faro to help turn our social media content into live entertainment...
Perfect Pop by Pop Secret
Sadly, 1 in 3 bags of popcorn winds up burnt. So, to help popcorn poppers everywhere, we created Perfect Pop. It helps make sure every single bag of Pop Secret is a perfect bag of Pop Secret. Open the app on your iPhone® and place it near (not on or in, please) your home or office microwave. Perfect Pop listens to the pops, waiting for the precise moment ...
Poptopia + Pop Dongle by Pop Secret
People have obviously made video games. But nobody’s attempted to make a smellable mobile game before. We needed to challenge ourselves to not only make a game people would actually want to play, but also develop a first-of-its-kind dongle. The game we created and developed, POPTOPIA, and THE POP DONGLE work in tandem, rewarding gamers based on their ...
Tombstone Pizza Bites of Fright
Tombstone Pizza wanted to be the Official Pizza of Halloween. They challenged us to help them secure this honor by reaching moms and kids during this busy season in a unique and compelling way. We needed a way to cut through the Halloween madness. So we listened, and learned everything we could about Halloween rituals, and one stood out. Pizza and a Mo...
Tweethearts
Sweethearts Candies are a Valentine’s Day staple. They’ve been around since Andrew Johnson was president (1866), but how do we make them seem more modern, cool, and current? Introducing #Tweethearts-- the mash-up of Sweethearts and Twitter. The #Tweethearts social campaign allows users to create customized Sweethearts candy hearts using Twitter. It ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held October 2017 in NYC, Date to be announced shortly.