2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 6th Annual Shorty Awards

#DDTopChef

Entered in Contest, Food & Beverage, Live Television

About this entry

Taking center stage as the secret ingredient on Top Chef's Quickfire Challenge, Dunkin' Donuts gave both the show's contestants and fans at home the opportunity to showcase new and different ways to enjoy the brand's coffee. Dunkin' did this by extending the broadcast TV integration into a live "first of its kind" second screen cooking competition. Produced as a Google+ Hangout, the #DDTopChef Recipe Challenge featured the sweet and savory dishes of six fans…chosen from a contest Dunkin’ hosted across Facebook, Twitter, Instagram and Pinterest – soliciting original recipes that incorporated at least one Dunkin’ product. The six contestants were each paired with a member of Dunkin’s culinary team who prepared and helped defend their recipes. During the live-streamed Google+ Hangout, Dunkin's Executive Chef, Stan Frankenthaler, tasted and critiqued the food while chatting with each virtual contestant and their Dunkin’ chef mentor. With the help from real-time voting on Twitter, six contestants turned into two finalists from which Frankenthaler named DD’s Top Chef and awarded Janine Fisk (and her desert nachos) a $1,000 grand prize. Each viewer of #DDTopChef gave an average of 9 minutes of their “full attention" to the live stream – (Now can any TV spot claim that?!) And with a shoestring budget, this “social TV" program (in less than a day) generated over 30 million branded impressions across social media – reminding everyone that America (and Top Chef) run on Dunkin’.

Media

Produced by

Hill Holliday

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.