10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards Best Contest

This award honors the most effective and innovative contest or sweepstakes. All aspects of the campaign will be considered, including contest content, promotion goals, reach and effectiveness.

Finalists

finalist
Audi's Steer the Story Campaign with Marvel Comics
In the summer of 2013, Tony Stark was back on the big screen in his Audi R8 for the third and final installment of the Iron Man trilogy. Like Batman and his Batmobile, Iron Man’s car is practically his sidekick. To raise awareness of the superhero’s iconic vehicle, Audi of America, Huge and Marvel teamed up for an innovative campaign contest ca...
finalist
Dodge: Hands On Ron Burgundy Game
Some companies use a celebrity spokesperson to promote their products. When Dodge launched the new 2014 Durango, that spokesperson was Anchorman's Ron Burgundy. What followed was a full-scale, mustached assault on conventional car marketing extending across every platform available. The result was a milestone campaign bent on ignoring the tired ...
finalist
Intel Presents The Music Experiment Powered by MTV Iggy
In 2013, Intel and MTV Iggy amplified their successful co-branded fan engagement music series created to connect passionate fans with their favorite artists in truly innovative ways—and far exceeded increased reach, engagement, excitement and all purchase funnel goals, year over year. A solid foundation was laid in 2012. Dubbed The Music Exp...
finalist
espnW: 98 Days To Shine
espnW is a voice for the woman who loves sports. Founded in July 2010, espnW lives across television, films, events, digital and social platforms. In 2013, espnW tasked NYC ad agency The Concept Farm to find a way to connect with their audience on a deeper digital level than ever before by building brand awareness and loyalty throughout the e...

Nominees

#DDTopChef
Taking center stage as the secret ingredient on Top Chef's Quickfire Challenge, Dunkin' Donuts gave both the show's contestants and fans at home the opportunity to showcase new and different ways to enjoy the brand's coffee. Dunkin' did this by extending the broadcast TV integration into a live "first of its kind" second screen cooking competition. ...
#MyFootballFantasy
Visa’s #MyFootballFantasy campaign gave fans the chance to live out their ultimate football fantasies. If they could dream it up, they could live it out. To enter the contest, fans could tweet or instagram their fantasies using our hashtag, or submit them on our site. The campaign utilized multiple channels to inspire and celebrate football fantasi...
#RichKids of Beverly Hills Finders Keepers Social Scavenger Hunt
The goal of the social stunt was to generate awareness and consumer buzz for the premiere of E!’s new series “#RichKids of Beverly Hills." The contest was intended to produce the following results: - Jumpstart social following for the show - Drive ratings for the premiere - Generate discussion and anticipation about the upcoming series - Grow the ti...
Blue Friday
Black Friday is notoriously the most overwhelming, high-stress shopping day of the year. So, to offer an escape from the madness, Blue Chair Bay created “Blue Friday." Using Facebook, the premium, Caribbean rum brand gave fans the chance to win a trip to the tropical destination of their choice - to enjoy a new holiday. Throughout November, Blue Chair Ba...
Nissan - Your Door to More Video Contest
The all-new Versa Note doesn't come with a hatch, it comes with a door to more of what you love. To bring this concept to life, we decided to give the passionate users of Vine and Instagram (the hottest social video apps in the known universe) more of what they love, EXPOSURE. We created the “Your Door To More" video contest and asked people to create...
Occupy CONAN sponsored by VW
VW issue a Media challenge: give them a media idea to break through ordinary TV. How did CONAN create a never-been-done idea reinforcing VW’s “reinvented" theme for the Beetle Convertible – while living up to VW’s legacy of iconic messaging? By deploying CONAN’s own “force" – the creativity of his engaged fans. In November, Conan announced “Occ...
Workaholics #SIXDAYS of Half Christmas
Come June 25, every Workaholics fan is celebrating Half Christmas, the official slacker holiday for ditching work, brewing keggnog and barbecuing up on your rooftop. This year, Comedy Central upped the stakes with the #SixDays of Half Christmas contest and got the show's fans vying for the most coveted of all Workaholics items, Blake's bear coat.In 2011, ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.