entries for the shorty social good awards are open now enter!

3rd Annual Shorty Social Good Awards Categories

See below for official categories. The early entry deadline is June 20th, 2018.

From the 6th Annual Shorty Awards

Poptopia + Pop Dongle by Pop Secret

Finalist in Gamification

Entered in Food & Beverage, Branded Mobile App

About this entry

People have obviously made video games. But nobody’s attempted to make a smellable mobile game before. We needed to challenge ourselves to not only make a game people would actually want to play, but also develop a first-of-its-kind dongle. The game we created and developed, POPTOPIA, and THE POP DONGLE work in tandem, rewarding gamers based on their performance with a delicious-smelling spritz when they swipe the butter character in the game. The Pop Dongle and Poptopia earned over 325 million impressions in a week. That’s $3.25 million worth of PR. Compared to the $200k Pop Secret spent, that’s not too shabby. Especially considering all the coverage they received with major outlets like USA Today, Yahoo, Time, the Huffington Post, and more tech sites and blogs than we have room to mention. In the end, Pop Secret reached many folks that never really think about Pop Secret, much less popcorn. First smellable mobile game. Ever!

Why does this entry deserve to win?

https://itunes.apple.com/us/app/poptopia-by-pop-secret/id688491722?mt=8 http://popsecret.com/poptopia/ http://www.youtube.com/watch?v=SgJ7pqja7XY


Produced by

Deutsch LA


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The early entry deadline for the shorty social good awards is june 20th, 2018