10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards Best Use of Gamification

This award honors a campaign or social app that best uses gaming elements to increase engagement and virality. Please note that the entry doesn't need to be for a game, it just needs to incorporate gaming mechanics such as points, leader boards, badges, incentives and challenges. Click here to see the previous winner and nominees.


MTV EMA: Biggest Fans
The MTV EMA – MTV's global celebration of the hottest stars in music – recognizes artists from around the world and across genres, and brings together music fans everywhere for a one-of-a-kind experience in the weeks leading up to and at the show. The 2013 MTV EMA aired across MTV's global network of more than 60 channels, reaching nearly 700 million hous...
Making Advocacy Easy and Fun
The marketer asks, “How can we get customers, employees and fans to extend the reach of our content on social media?" The busy executive asks, “How can I build my social media presence if I don’t have much time to spend on it? Where can I find good content to post?" These common questions led us to a technology solution which would address both need...
NBA TV's Fan night 1-on-1
The idea behind the Fan Night 1-on-1 stunt was to continue the conversation on an evergreen topic allowing our stable of NBA TV talent and fans to discuss and debate. NBA Digital & NBA TV launched a virtual 1-on-1 tournament pitting the 16 best NBA players against each other to determine the virtual 1-on-1 champion. Each Tuesday, fans voted on the featur...
Nonstop NYC
Few industries have seen more challenges and opportunities than the airline industry. The list is long: airport lines, fuel prices, razor thin margins, AMR wrestling with bankruptcy, online travel agencies popping up daily and regulatory changes, to name a few. Delta Airlines is one of a few that’s turned all of these into advantages. The company decid...
Spartacus: Battle for Nuceria
Research shows that word of mouth is the most effective type of marketing. Our goal with Battle for Nuceria was to engage our super fans and let them drive word of mouth marketing for the final season of Spartacus. The program was built around the concept of empowering the few to tell the many. Battle for Nuceria was the most extensive digital experie...
Teen Wolf Trailer
The supernatural drama Teen Wolf has a social audience of over 4 million fans, all of which were left eager to see what would happen during the show’s highly-anticipated mid-season premiere. Rather than air the trailer in a traditional way, MTV looked to give fans the ultimate reveal experience. The idea? A gamified, exclusive first-look at Teen Wolf’s u...
The Nike SB App
In 2013, we collaborated with pro riders to create never-before-seen digital skate experiences. What came out of it changed the way skaters participate in the world’s biggest action sport.The Nike SB App helps skaters progress in their sport, connect with their peers and pro riders, and earn respect for one another with features like video posting and cha...
https://share.mediasilo.com/#quicklink/E8EF971CFDF5DA13BE1127A9EC63D0E0 Heading into season seven of Psych, USA Network and the showrunners knew they had to create the next evolution in multiplatform storytelling. During the previous season more than a half million self-proclaimed Psych-Os played the Emmy-nominated Psych: HashTag Killer, a thrilling “w...
Volkswagen SmileDrive, Powered by Google
Introducing SmileDrive. The first social app to maximize fun on every drive. Whether you’re commuting to work or traveling cross-country, SmileDrive records your drives. You can earn “stickers" for special achievements like going on an extra-long ride, or hitting the road on a holiday. At the end of each drive, you’ll get a Smile Score, summing up e...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18