10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The late entry deadline is February 22, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards

Volkswagen SmileDrive, Powered by Google

Finalist in Mobile Campaign

Entered in Branded Mobile App, Gamification, Auto, IRL

About this entry

Introducing SmileDrive. The first social app to maximize fun on every drive. Whether you’re commuting to work or traveling cross-country, SmileDrive records your drives. You can earn “stickers" for special achievements like going on an extra-long ride, or hitting the road on a holiday. At the end of each drive, you’ll get a Smile Score, summing up everything that happened on the road. You can turn road trips into shareable items. When you go on a trip you can create a Smilecast. All your photos and updates get collected into a digital travelogue your friends and family can follow in real time. After the trip, the Smilecast is saved so you can relive the adventure all over again.Cars used to be inherently social. But today, people are spending more time in front of screens and technology. Couple this with the fact that 144MM Americans spend 52 mins per day in the car driving, of which 76% of that time is alone. Thus this untapped time and American’s love affair with their mobile phone prompted Volkswagen to create SmileDrive, the first social app to maximize fun on every drive.

Why does this entry deserve to win?


Produced by

Deutsch LA, Grow


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow,, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

final Deadline for Brands & Organizations

02 . 22 . 18