9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards Best Branded Mobile App

You no longer need to be working out of a garage to develop an effective iOS, Android, or mobile web app for consumers. A majority of the top brands have developed mobile apps internally or with an agency to provide information, sell products, offer customer service, create original content and more. This award honors the best use of an app in a marketing campaign by a brand or an agency. Tell us how you developed it and what it did. Click here to see the previous winner and nominees.

Finalists

finalist
AIG's Global Launch of the CyberEdge Mobile App
AIG faced a major challenge: cyber risk and exposure had been reaching crisis proportions as reputable companies such as LinkedIn, eHarmony and Zappos faced security breaches in the past year. Research into the issu¬¬e showed that many companies were relying too heavily on their IT departments to defend against cyber risk as cloud computing and ...
finalist
Citi Bike App
The Citi Bike app was designed to be the riders’ key to unlocking New York. It featured core functionality like station locations and bike availability, as well as bike-friendly routes from A to B. But to help the rider have the best experience possible, we went beyond the basics. Since annual members only have 45 minutes per ride, a timer was b...
finalist
Mixhibit
Introducing Smirnoff Mixhibit App The ultimate recap starring you and your friends. Turn photos, tweets and check-ins into a one-of-a-kind video. People go out with their friends, they all check-in, tweet, and post photos to their respective social network accounts—separately. But experiences had together aren’t static and disparate; t...
finalist
Sherwin-Williams ColorSnap Glass
We didn’t just map a digital future for paint giant Sherwin-Williams. We revolutionized the way consumers shop for the perfect shade. A quartet of apps—including the first Google Glass retail app—removes the frustrating guesswork from the painting process, creating color inspiration that builds consumer confidence, accelerates the path to purcha...
finalist
The Nike SB App
In 2013, we collaborated with pro riders to create never-before-seen digital skate experiences. What came out of it changed the way skaters participate in the world’s biggest action sport.The Nike SB App helps skaters progress in their sport, connect with their peers and pro riders, and earn respect for one another with features like video posti...
finalist
The Rolling Stones official app presented by Citi
As part of their partnership with The Rolling Stones 50 and Counting Tour, Citi sponsored The Rolling Stones official mobile app. The sponsorship encouraged fan interaction throughout the tour while promoting the Citi brand to hundreds of thousands of Rolling Stones fans and potential Citi cardmembers. Through the partnership, Citi provided fans...
finalist
VH1 App
The free VH1 app launched October 17, 2013 for iPhone and iPad, and is a three-in-one video, new form content and co-viewing app. The app is yet another content platform that allows VH1’s super passionate fans the opportunity to enjoy on-demand viewing of current and retro hits, connect directly with their favorite stars and other fans and disco...
finalist
Visa 360 Cam
We’ve all had Olympic Dreams at some point — competing for glory of our nation and the gold medal. Most of us stopped short at the Video Games version. But this year, Olympics fans can feel what its like to train for the Olympics with the Visa 360 Cam. It’s a mobile app that allows users to explore a 360-degree first person perspective of Olympi...

Nominees

Bleacher Report's Team Stream
Team Stream Curates content and sends breaking news push notifications for well over 500 teams around the world. Our users select the teams and topics they’re interested in following when they download the app – anything from NFL football to Premier League soccer or America’s Cup sailing. In each of those ‘streams’, we provide a topic-specific cur...
Bravo Now App
Bravo Now was the first of its kind creating a seven-day companion-viewing destination and has become the go to app for our passionate fans. Bravo continues to push the second screen and TVE platforms forward with thoughtful integration with existing social streams, rich layers of interaction and access to the content that aligns with the storylines of ea...
Comedy Central Stand-Up App
The CC:Stand-Up app gives fans free access to Comedy Central’s massive stand-up library of over 6,000 clips from hundreds of top comedians. The groundbreaking video app is a stand-alone extension of Comedy Central that brings hours of content and innovative discovery tools direct to mobile devices in several exciting ways.At its simplest, the app prov...
EONLINE
The E! Online app extends the popular E! Online brand to a new platform and ensures our content is seen by as many consumers as possible. The app is designed to give users all the latest headlines, videos and photos from the world of entertainment through a personalized, immersive multimedia experience. The app was designed specifically for touchscreen ...
MTV EMA: iOs App
The MTV EMA – MTV's global celebration of the hottest stars in music – recognizes artists from around the world and across genres, and brings together music fans everywhere for a one-of-a-kind experience in the weeks leading up to and at the show. The 2013 MTV EMA aired across MTV's global network of more than 60 channels, reaching nearly 700 million hous...
MTV Mobile App
Viacom Music partnered with Huge to create and launch a TV everywhere and second-screen co-viewing app for MTV, available for free on iPhone and iPad. MTV challenged Huge to determine how to best offer up its extensive content on mobile and tablet in a design worthy of its iconic youth culture brand. The app had to be much more than a TV everywhere platfo...
Perfect Pop by Pop Secret
Sadly, 1 in 3 bags of popcorn winds up burnt. So, to help popcorn poppers everywhere, we created Perfect Pop. It helps make sure every single bag of Pop Secret is a perfect bag of Pop Secret. Open the app on your iPhone® and place it near (not on or in, please) your home or office microwave. Perfect Pop listens to the pops, waiting for the precise moment ...
Poptopia + Pop Dongle by Pop Secret
People have obviously made video games. But nobody’s attempted to make a smellable mobile game before. We needed to challenge ourselves to not only make a game people would actually want to play, but also develop a first-of-its-kind dongle. The game we created and developed, POPTOPIA, and THE POP DONGLE work in tandem, rewarding gamers based on their ...
Quartz web app
We designed Quartz, Atlantic Media’s business news site, to be read on tablet devices. We then adapted the design for mobile, and finally designed it for desktop. That process leading up to Quartz’s September 2012 launch is the opposite from traditional media organizations, which retrofit their desktop sites for mobile and tablet usage. And it resulted...
SeaWorld Orlando: Antarctica's Epic Voyage
SeaWorld Orlando was building its new attraction – Antarctica: Empire of the Penguin, and needed a marketing initiative to generate awareness, buzz and desire to visit the park. SeaWorld Orlando is number three in the Orlando theme park marketplace, behind Disney and Universal. The purpose of this initiative was not to catapult SeaWorld Orlando ahead of i...
Volkswagen SmileDrive, Powered by Google
Introducing SmileDrive. The first social app to maximize fun on every drive. Whether you’re commuting to work or traveling cross-country, SmileDrive records your drives. You can earn “stickers" for special achievements like going on an extra-long ride, or hitting the road on a holiday. At the end of each drive, you’ll get a Smile Score, summing up e...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.