Shorty Social Good Awards

Entries for the Shorty Social Good Awards are now closed. Stay tuned for the announcement of finalists! View entries submitted below.

The Shorty Social Good Awards honor groundbreaking corporate social responsibility and sustainability campaigns that organizational and marketing teams have worked so hard to realize. While the Shorty Awards have long-honored the best of social media, this competition includes efforts made by organizations to improve sustainability and diversity internally, foster globally-minded business partnerships and increase employee community and civic engagement.

Archived from the 5th Annual Shorty Awards Best Overall Brand Presence on Tumblr

Tumblr has emerged as a powerful platform for individuals to run a blog or give birth to a meme. Now brands and industries such as fashion, music, and news are tapping into the power of Tumblr to launch new products, share content and engage with consumers. This award honors the brand that has best balanced wit, voice, creativity and reblogability on their Tumblr blog. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Finalists

finalist
Newsweek & The Daily Beast on Tumblr
Newsweek & The Daily Beast maintain a growing network of Tumblr blogs run by key staffers throughout the organization. Altogether, our followers number nearly 250,000. Our "tentpole" would be the Newsweek Tumblr, which has been consistently named as one of the best. Cheat Sheet, our Tumblr companion to The Daily Beast, mirrors one of the site’s ...
winner
The Daily Show Election Center on Tumblr
Launched in 2012, The Daily Show Election Center on Tumblr became the show’s first permanent, regularly updated source for web-based comedy. It’s not a TV show trying to be a Tumblr, or vice versa. It’s a mutant. And like all mutants it possesses superhuman strength.With its bottomless archive of absurd GIFs, fetish pornography and Tom Selleck+w...
finalist
Comedy Central Tumblr
The official Tumblr blog of Comedy Central, home of South Park, The Daily Show, The Colbert Report, Tosh.0, Key & Peele, incredible stand-up specials and more.One of the first entertainment brands to enter the Tumblr arena, we approach our blog from the point-of-view of a comedy fan and with an enthusiastic appreciation of the Tumblr platform an...
finalist
Now You're Cooking
To help ambitious home cooks get more creative and inspired, appliance manufacture Electrolux and creative agency House of Radon created the online food-destination Now You’re Cooking – hosted on Tumblr. The campaign revolves around the insight that people don’t use recipe books anymore, and instead cook off online recipes, blogs, etc. So the id...
finalist
WHAT SHOULD WE CALL GIRLS
In response to the popularity of sharing animated GIFs on Tumblr, HBO GIRLS launched a focused Tumblr presence that shares fan-created GIFs from the series in the style of the “What Should We Call Me" Tumblr meme. WSWCG uses the What Should We Call ____ format to include “GIRLS" in each GIF caption, highlighting the relatability of the serie...
finalist
VH1 on Tumblr
VH1 is more than a TV network. The brand itself is a bold and successful mash-up of music,pop-culture and nostalgia, a high-energy hub where everything is “more" – more fun, more bold, and more exciting. VH1.Tumblr.com brings all of the individually celebrated VH1 properties and ideas together for consumers to indulge in and claim ownership...

Nominees