2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 5th Annual Shorty Awards

Newsweek & The Daily Beast on Tumblr

Finalist in Tumblr Brand Presence

About this entry

Newsweek & The Daily Beast maintain a growing network of Tumblr blogs run by key staffers throughout the organization. Altogether, our followers number nearly 250,000. Our "tentpole" would be the Newsweek Tumblr, which has been consistently named as one of the best. Cheat Sheet, our Tumblr companion to The Daily Beast, mirrors one of the site’s signature features by “cheating" the news. On the Archivist: historian Sam Register looks at current events through the lens of the magazine’s 80-year archives, featuring retro covers, ads, and newly relevant articles. Picture Dept, a blog run by Newsweek and The Daily Beast's talented photo editors, makes use of a custom template to display gorgeous, high-quality photographs commission by our team or assembled from the Web. Daily Beast West focuses on entertainment, curated by editors at our L.A. office. Finally, NewsBeast Labs offers a behind-the-scenes look at the data team and its methods in producing interactives and infographics.Newsweek, an 80-year-old publication that in late 2012 announced it was going "all-digital," and The Daily Beast, a rapidly-growing news website founded in 2008, see Tumblr as a vital community of news enthusiasts that represents the future of our brands. Just like our readers, Tumblr users are inquisitive, intelligent, and passionate. They embrace the high /low mix of breaking news and opinion on The Daily Beast, yet also value the longer-form political and cultural analysis that make up the bulk of Newsweek's coverage. Charts and graphs are always well-received—as are animated gifs of cats. Unlike some publications, which tend to pass Tumblr duties to an ever-rotating crop of interns, our most senior editors are dedicated to growing the organization’s presence on Tumblr. It’s a crucial part of how we go about gathering and sharing the news. The way we see it, we're always in beta. Each new Tumblr we launch is a chance at trying something new, a chance to see what sticks. Staffers who are involved with the organization's Tumblrs include a senior editor, a social media editor, three photo editors, a historian, a team of entertainment writers, an art critic, a data journalist, and many more. We’re always brainstorming new angles or coverage areas that may constitute their own communities With so many staffers involved in our Tumblr presence, we're constantly learning what works, what doesn't, and hearing feedback from readers about what they want on their dashboards. A Shorty Award for Newsweek and The Daily Beast's network on Tumblr will not simply be a recognition of our efforts, but confirmation that an-all digital media organization can be one driven by openness, community, and authenticity; one that constantly explores and invests in new audiences; one that encourages talent, embraces risk, and is driven by a beta mentality where one's work is never fully complete.

Why does this entry deserve to win?

http://newsweek.tumblr.com/ http://cheatsheet.tumblr.com/ http://nwkarchivist.tumblr.com/ http://picturedept.tumblr.com/ http://newsbeastlabs.tumblr.com/ http://dailybeastwest.tumblr.com/ http://www.poynter.org/latest-news/mediawire/174345/newsweeks-picture-dept-tumblr-a-second-stage-for-photography/ http://theoped.operative.com/newsweek-digital-future/ http://mashable.com/2010/10/03/news-media-tumblrs/

Media

Produced by

Newsweek & The Daily Beast

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.