In the Spring of 2012, HBO launched its first official Tumblr profile to elevate and celebrate the creative contributions of extremely talented Game of Thrones fans. The profile rapidly became the ultimate destination for all fan creations, giving the community a forum to feature their talent and engage with the show on a deeper level. Tumblr was the perfect platform due to its clean interface, ease of use, and the built in community that had already been producing high quality pieces inspired by the books and the series. HBO now receives submissions nearly every single day and uses the Tumblr to showcase original fan work, which includes art, music and more. The blog was dubbed “Cast a Large Shadow," a series quote which resonates with both the die-hard book fans and TV show aficionados. Over 1500 creations have been submitted and it was mentioned as a “best in class" example by Lost Remote.
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