2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

Best in Animal & Wildlife

This award honors a program, project, or initiative executed to promote, protect, and defend wild and domestic animals.

See previous winners and honorees here.

Finalists

finalist
The Extraordinary Honey Bee
Häagen-Dazs recognized early on that the bee population has been steadily declining for years. Bees pollinate one-third of the world's crops. This extends to Häagen-Dazs Brand ice cream as well; one-third of its flavors are made possible by bees.In 2008, Häagen-Dazs launched their "Häagen-Dazs Loves Honey Bees" program, which supports bee conser...
finalist
Blood Market
Based on current extinction rates, scientists and conservationists have warned that we are heading towards a massive extinction, the likes of which have not been seen on Earth for over 65 million years. If such an event were to occur, it would be disastrous, widespread and essentially irreversible. Poaching, and trafficking of illegal wildlife i...
finalist
Dr. Bronner's "Protect Our Oceans" Campaign
Captain Paul Watson, Founder of Sea Shepherd, famously said, "If we wipe out the fish, the oceans are going to die. If the oceans die, we die."Dr. Bronner's, the top-selling brand of natural soaps in North America, is a family business committed to honoring the vision of founder Emanuel Bronner by making socially and environmentally responsible ...
finalist
Hudson
Plastics make people's lives better, healthier and safer while helping us to live more sustainably. But plastics are also very visible components of litter and marine debris, causing people to question the material's impacts on the environment. We needed to educate our audience on the crucial role plastics play in our world, through a lens of so...
finalist
Paul G. Allen’s Great Elephant Census: Arming Wildlife Conservation with Data
Poachers in Africa slaughter an estimated 100 elephants every day and represent the single greatest threat to the iconic species. The once abundant population has been reduced to less than half a million. If poaching continues at the current rate, more than 50 percent of Africa's remaining elephants could be killed in the next 10 years.To combat...
finalist
The Body Shop – Forever Against Animal Testing
On June 1, 2017 The Body Shop launched a new campaign calling for a global ban on animal testing in cosmetic products and ingredients by 2020, in a colossal effort to revolutionise the beauty industry and protect millions of animals around the world. In partnership with the leading non-profit organisation working to end animal testing, Cruelt...

Nominees

Zappos.com Pawlidayz Campaign
Zappos and partners wanted to provide something special to our customers that money could not buy - the love that comes with rescuing a pet from a shelter. From Nov. 25, 2016 to Nov. 28, 2016 (Black Friday to Cyber Monday), Zappos sponsored free dog and cat adoptions at Best Friends Animal Society and over 120 of their No More Homeless Pets partner locat...
Act for Mahseer: Protecting Biodiversity
Although a global company, the state of Maharashtra is Tata Power's home and is therefore of special significance to the company. Taking cognizance of the alarming decline in the population of Mahseer in the state, Tata Power undertook the Mahseer conservation initiative in 1975. The company took upon itself to draw attention to the threat posed to Mahsee...
Bronx Zoo Keeper Snaps
Following the success of "The Zoo," the first-ever docu-series on Animal Planet that gave viewers up-close and personal access to the work of our animal and conservation experts at the Bronx Zoo, we wanted to leverage our audience's interest in our keepers as part of National Zoo Keeper Appreciation Week. We decided to produce a series of five social vide...
Cat Tricks with Rufus
The objective is to show people how big cats are abused in circuses and in the entertainment industry. In order to force them to perform tricks on cue, tigers and lions are violently abused throughout their lives. They're taken from their mothers as young cubs and put through a training process that includes routine beating and whippings to make them subm...
ColourPop X NKLA
ColourPop's partnership with Best Friends Animal Society is working to make LA a no-kill city by 2017.
Hooked On
For a long time, humans have had a complicated relationship with sharks and only recently has the relationship started to make a turn for the better. Hooked On explores the ways we are now trying to help sharks, through research, education and policy change.Our principal objective with this series was to show the evolving relationship between sharks and h...
Journey of the Jaguar
Jaguars are facing rapid habitat loss, poachers, and population isolation, all of which are threatening the species' existence. Without proactive conservation measures, these creatures ultimately face extinction.Now, sixteen years after he initiated a radical shift in jaguar conservation, Panthera's Dr. Alan Rabinowitz is returning to jaguar country on on...
Michelson Found Animals Swiped Right on Tinder for National Adopt a Shelter Pet Day on April 30
Michelson Found Animals Foundation is a non-profit focused on getting pets in good homes and keeping them there. We're always looking for ways to raise awareness of our programs and to adopt more pets out of our two Los Angeles Adopt & Shop stores. Our challenge is to reach Millennials, who have become the largest group of pet owners, to educate them abou...
Money Doesn't Make it OK
The goal was to grab attention by attacking the claim that hunters actually help preservation by paying to hunt. Ridiculous. Since trophy hunting is huge debate on social media, this video intended to raise the discussion once again, call these hunters out on their bullshit, and reignite the public's anger over Cecil. The ultimate goal? Collect donations ...
Ol Pejeta Conservancy
Ol Pejeta Conservancy in Kenya works to conserve wildlife, provide a sanctuary for great apes, and generate income through wildlife tourism and agriculture. This income is reinvested in our conservation and community outreach activities. Our vision is to become an innovative and sustainable development model that conserves biodiversity (particularly endan...
Sharks Attacked
In Sharks Attacked we flip the switch. Shark populations are rapidly decreasing as humans replace them as the ocean's top predators. The animated series Sharks Attacked explores how humans are decimating shark populations through cruel practices such as finning and overfishing.Our objective was to explore the ways sharks are being targeted and the devasta...
The Right Horse
Every year, hundreds of thousands of good horses find themselves in transition of career or ownership. Failure to successfully transition into new opportunities or adoptive homes results in many of these horses suffering or being put to death. When a prospective owner purchases a horse through the sales market, they unknowingly pass over adoptable hors...
UN Environment Program: #WildforLife Campaign
Overview:Our most iconic species are on the verge of disappearing because of wildlife crime. Endangered species are being illegally trafficked and killed to supply consumers with "exotic" pets or products made from animal parts.But the way we communicate the problem isn't driving engagement in the issue.Objective:The United Nations Environment Program (UN...
World's Best Cat Litter™: GiveLitter
There are an estimated 3.4 million cats in animal shelters in the U.S., but even the most ardent cat lover can't adopt them all. That's why World's Best Cat Litter™, the leading natural cat litter, gives its fans a free and fun way to help shelter cats in need, at no cost to them. Since 2010, World's Best Cat Litter™ has run GiveLitter™, a charity initiat...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.