2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

ColourPop X NKLA

Entered in Animal & Wildlife

Objective

ColourPop's partnership with Best Friends Animal Society is working to make LA a no-kill city by 2017.

Strategy

ColourPop gave back on Thanksgiving 2016 with the launch of two new eye shadows, Puppy Love and Cat Nap, where all proceeds supported the Best Friends Animal Society, the only national organization dedicated to ending the killing of dogs and cats in America's shelters. Through their NKLA initiative, they're working to make LA a no-kill city by 2017.

Results

In support of ColourPop's continuous efforts in making cruelty-free products, the brand has donated over $200k to NKLA and garnered over 1.2 million social impressions.

Media

Produced by

ColourPop Cosmetics

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.