ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 1st Annual Shorty Social Good Awards Best in Animal & Wildlife

This award honors a program, project, or initiative executed to promote, protect, and defend wild and domestic animals.

Winner

Animal & Wildlife
winner
Can Puppies Fix Boredom? #PowerofPuppies
To celebrate the launch of their new product, Puppy Chow Natural, Puppy Chow wanted to demonstrate how puppies could naturally brighten anyone's ordinary, mundane day. To accomplish this, they worked with their video agency, Reach Agency, to come up with a concept and find the best partner to bring this idea to life. The brand teamed up with SoulP…

Finalists

Animal & Wildlife
finalist
96 Elephants
The Wildlife Conservation Society's 96 Elephants campaign — named for the number of elephants killed in Africa every day for their ivory — focuses on securing effective U.S. federal and state ivory bans; bolstering elephant protection with additional funding for conservation; and educating the public about the link between ivory consumption and th…
Animal & Wildlife
finalist
Adopt a Life Partner
The Ashley Madison leak grabbed headline as people collectively laughed about cheaters "getting what they deserved." But instead of joining in the negativity, we wanted to use the publicity for a positive cause – and get all the newly single people to find a better life partner, and adopt a rescue dog.
Animal & Wildlife
finalist
DoSomething.org and truth’s Four-Legged Finishers campaign
Cats and dogs are twice as likely to get cancer if their owner smokes because of exposure to second- and thirdhand smoke – both of which are toxic to pets. truth® is empowering young people to become the generation that ends smoking – to "Finish It" for good. In order to give pets (and their owners) a voice in the movement to finish smoking, DoSom…
Animal & Wildlife
finalist
Humana Brings The Parks To You
The National Park Service is an institution that instills patriotic pride and enriches the health and well being of our nation. However, due to geographical, financial and physical limitations, the National Parks aren't accessible to everyone. Our goal was to make the beauty and awe of the National Parks come alive to everyone because we believe t…
Animal & Wildlife
finalist
Project #ShareConservation for World Penguin Day
The African Penguin population has decreased by 98% in the last 100 years with only 25K breeding pairs remaining. The Maryland Zoo in Baltimore has the 2nd largest breeding facility for the endangered African Penguins in the world. They have hatched over 1000 chicks. In 2015 Original Penguin adopted 60 endangered African Penguins on World Penguin …

Nominees

Animal & Wildlife
#FlipOffFur
How do you make dissing fur cool? breensmith wanted to bridge the gap between the fur-wearers, the fur-wearer haters, and those who simply hate fur-wearer-haters. Stay with us...It wasn't just about awareness, but also creating dialogue between all of these groups, and pointing the biggest finger at those who do the most damage: the fur traders and designer…
Animal & Wildlife
Captive
The movement to free killer whales is at a crossroads. Seven years after TakePart's parent company, Participant Media, produced the Oscar-winning documentary film The Cove, more than 1 million people have signed a petition demanding the end to not only the annual dolphin slaughter in Taiji, Japan, but the capture and importation of dolphins, orcas, and othe…
Animal & Wildlife
Inside Florida’s first black bear hunt in more than two decades
In the summer of 2015, the Florida Fishing and Wildlife Conservation Commission (FWC) approved Florida's first black bear hunt in 21 years. The decision caused public outrage -- only three years earlier black bears were still considered a threatened species in Florida – but to no end. The FWC decided to issue hunting permits in earnest and, over the last fe…
Animal & Wildlife
Merck Veterinary Manual
Merck & Co., Inc., has a long history of providing medical information to health care professionals, beginning in 1899 with the publication of Merck's Manual of the Materia Medica. This small book was meant as an aid to physicians and pharmacists, reminding doctors that "Memory is treacherous." With the ever-important role of all types of animals in our so…
Animal & Wildlife
The Shelter Pet Project
For 75 years, the Ad Council has been harnessing the power of media and the marketing sector to make an impact on a wide array of social issues. Its long list of iconic campaigns includes Smokey Bear's "Only You Can Prevent Forest Fires"; the "Keep America Beautiful" anti-pollution effort; and last year's viral "Love Has No Labels" campaign. With consumer h…
Animal & Wildlife
Under siege: How fishing is threatening Florida’s sharks
Because of its location along the Gulf Stream and its pleasant winter water temperatures, Jupiter, Florida gets a huge influx of different species of sharks and has something unique to the rest of the world: masses of lemon sharks gather here annually for what's known as a shark aggregation (kind of like a shark social circle.)However, scientists that have …
Animal & Wildlife
Vanishing
Based on current extinction rates, scientists and conservationists have warned that we are heading towards a massive extinction, the likes of which have not been seen on Earth for over 65 million years. If such an event were to occur, it would be disastrous, widespread and essentially irreversible. It would take anywhere from ten to thirty million years for…