THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 1st Annual Shorty Social Good Awards Best in Animal & Wildlife

This award honors a program, project, or initiative executed to promote, protect, and defend wild and domestic animals.

Winner

Animal & Wildlife
winner
Can Puppies Fix Boredom? #PowerofPuppies
To celebrate the launch of their new product, Puppy Chow Natural, Puppy Chow wanted to demonstrate …

Finalists

Animal & Wildlife
finalist
96 Elephants
The Wildlife Conservation Society's 96 Elephants campaign — named for the number of elephants kille…
Animal & Wildlife
finalist
Adopt a Life Partner
The Ashley Madison leak grabbed headline as people collectively laughed about cheaters "getting w…
Animal & Wildlife
finalist
DoSomething.org and truth’s Four-Legged Finishers campaign
Cats and dogs are twice as likely to get cancer if their owner smokes because of exposure to second…
Animal & Wildlife
finalist
Humana Brings The Parks To You
The National Park Service is an institution that instills patriotic pride and enriches the health a…
Animal & Wildlife
finalist
Project #ShareConservation for World Penguin Day
The African Penguin population has decreased by 98% in the last 100 years with only 25K breeding pa…

Nominees

Animal & Wildlife
#FlipOffFur
How do you make dissing fur cool? breensmith wanted to bridge the gap between the fur-wearers, the …
Animal & Wildlife
Captive
The movement to free killer whales is at a crossroads. Seven years after TakePart's parent company,…
Animal & Wildlife
Inside Florida’s first black bear hunt in more than two decades
In the summer of 2015, the Florida Fishing and Wildlife Conservation Commission (FWC) approved Flor…
Animal & Wildlife
Merck Veterinary Manual
Merck & Co., Inc., has a long history of providing medical information to health care professionals…
Animal & Wildlife
The Shelter Pet Project
For 75 years, the Ad Council has been harnessing the power of media and the marketing sector to mak…
Animal & Wildlife
Under siege: How fishing is threatening Florida’s sharks
Because of its location along the Gulf Stream and its pleasant winter water temperatures, Jupiter, …
Animal & Wildlife
Vanishing
Based on current extinction rates, scientists and conservationists have warned that we are heading …