THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 1st Annual Shorty Social Good Awards Best in Animal & Wildlife

This award honors a program, project, or initiative executed to promote, protect, and defend wild and domestic animals.

Nominees

#FlipOffFur
How do you make dissing fur cool? breensmith wanted to bridge the gap between the fur-wearers, the …
finalist
96 Elephants
The Wildlife Conservation Society's 96 Elephants campaign — named for the number of elephants kille…
finalist
Adopt a Life Partner
The Ashley Madison leak grabbed headline as people collectively laughed about cheaters "getting w…
winner
Can Puppies Fix Boredom? #PowerofPuppies
To celebrate the launch of their new product, Puppy Chow Natural, Puppy Chow wanted to demonstrate …
Captive
The movement to free killer whales is at a crossroads. Seven years after TakePart's parent company,…
finalist
DoSomething.org and truth’s Four-Legged Finishers campaign
Cats and dogs are twice as likely to get cancer if their owner smokes because of exposure to second…
finalist
Humana Brings The Parks To You
The National Park Service is an institution that instills patriotic pride and enriches the health a…
Inside Florida’s first black bear hunt in more than two decades
In the summer of 2015, the Florida Fishing and Wildlife Conservation Commission (FWC) approved Flor…
Merck Veterinary Manual
Merck & Co., Inc., has a long history of providing medical information to health care professionals…
finalist
Project #ShareConservation for World Penguin Day
The African Penguin population has decreased by 98% in the last 100 years with only 25K breeding pa…
The Shelter Pet Project
For 75 years, the Ad Council has been harnessing the power of media and the marketing sector to mak…
Under siege: How fishing is threatening Florida’s sharks
Because of its location along the Gulf Stream and its pleasant winter water temperatures, Jupiter, …
Vanishing
Based on current extinction rates, scientists and conservationists have warned that we are heading …