10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Snapchat

This award honors the best use of Snapchat for a campaign, snap or project. Describe how Snapchat's capabilities were best utilized to enhance your message and how the work met or exceeded your goals and objectives. Objectives may include offering disappearing discount codes, inviting consumers to screenshot their favorite part of a story, sharing brand identity, and more.

See previous winners and honorees here.


Xfinity Mobile: World's Biggest Snapsterpiece
When Xfinity Mobile, a new kind of mobile network combining America's largest, most reliable 4G LTE with the most WiFi hotspots nationwide, was launching across the country, we needed to convince our digitally-savvy audience that we were a more modern way to mobile. Since the network was designed specifically for people who loved their phones, w...
Conan and Pepsi Turn Up The Heat
In summer 2017, Pepsi turned up the heat with a new limited edition beverage. Pepsi Fire – the refreshing cola with a cinnamon flavored twist – was only available for eight weeks. Objective: To rapidly drive Pepsi Fire awareness and revenue, Pepsi introduced a summer-long Snapchat campaign that leveraged social and mobile channels - rewarding fa...
2017 VMA Snapchat Coverage
For 2017 VMA Snapchat Coverage, we strived to meet the following goals:- Establish an unmissable presence on our audience's most-used platform- Evolve and innovate social voting, generate revenue opportunities- Work with Snapchat to produce compelling live event coverage- Provide authentic and engaging moments with celebrity talent that fans can...
Maroon 5 - "Red Pill Blues" Snapchat Campaign
The objective of our campaign was to create a moment in social media that aligned perfectly with the theme of the music in addition to the theme of the album art. We wanted to complement the Snapchat concept with exciting stunts that effectively facilitated our marketing efforts around the band's sixth studio album.
To celebrate PUMA's PUMALab store coming to Detroit, we were challenged to find a way to let local sneakerheads in on the good news (creatively, of course), and to drive store traffic and sales.
The iHeartRadio Snap Map Scavenger Hunt
With the launch of Snap Map in 2017, iHeartRadio set out to be the first brand ever to execute a contest using the new feature. To support iHeartRadio's Secret Sessions Show featuring Lorde, iHeartRadio launched the first-ever Snap Map Scavenger Hunt.


First Look: Behind the Scenes with FedEx
Millennial: it's the buzz word of the decade. Every brand wants to connect with millennials, and the big question mark has been, how? Specific to FedEx, how does a brand in the transportation and logistics industry reach and relate to millennials? In May of 2017 we decided to meet our intended audience where they already were—on Snapchat. We did th...
Just Tattoo of Us
MTV wanted to create awareness and increase reach across the UK to promote Just Tattoo of Us. The show puts relationships to the test by asking pairs of friends, family members, and couples to design tattoos for each other — but they only see the final designs once they're inked on each other's bodies and it's too late to walk away. PHD, MTV's media agenc...
Men's Wearhouse Promposal 2.0
While Men's Wearhouse is the number one tuxedo rental store in the country, its consumer demographic continues to age. We needed to ensure Men's Wearhouse stayed top-of-mind for Gen Z, and create a platform they could own within the Prom space for years to come. One year prior, we discovered that the act of asking someone to prom had become a phenomenon. ...
We wanted to get on the radar of young, tech-savvy travelers by using nontraditional means, driven heavily by buzz and PR. Royal Caribbean has very innovative technology on their ships, so we also wanted to lean into our tech side. We strive to create marketing as innovative as the ships themselves.
Taking over Halloween
In 2017, Fanta was rebranded using a new visual identity, pack design and product formula to better connect with its target audience of 16-19 year olds and create an uplift in instant consumption pack sales. The core creative idea for this relaunch was to place the teen target audience at the centre of the brand, and encourage them to collaborate on its m...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


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