10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Integration with Live Television

Social media platforms give audiences a new way to interact with live TV broadcasts in real time--whether it's citizens asking questions of a politician, viewers interacting with the host during a talk show, a news anchor reporting up-to-the-minute news from Twitter, or fans commenting on a live entertainment or sporting event. This award will recognize live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television.

See previous winners and honorees here.


Third Rail with OZY
The goal of the new PBS primetime show Third Rail with OZY is to champion civilized debate around the "third rail" issues we're grappling with as a country, giving new voices a platform to have their perspectives heard. As you can imagine, social media is the key to realizing this ambition – integrating the votes and opinions of those on social ...
MLB Tonight's Social Media Integration
In 2017, MLB Network examined how it could continue to build on the success of its flagship studio program, MLB Tonight. Since its first show in 2009, MLB Tonight has established itself as the place for the most comprehensive baseball coverage in the industry, airing every night during the baseball season for up to seven straight hours with live...
Dancing Brasil
We had two great products in our hands: the rights to make a Brazilian version of Dancing With The Stars; and, at the same time, Xuxa, one of the most famous, most recognized faces in Brazilian television, hosting the show. Airing on RecordTV, the most social TV broadcaster here in our country.The goal was to build a digital strategy that would ...
NFL Network Social Experience
The NFL Network's goal is pretty simple--Get Social! With an assortment of social platforms available, there is no shortage of user generated content, and that content was access to see football and fandom thru the lens of our players and fans. Social content is valuable in that it served as a beacon in planning our shows. What was trending? ...
TRL is known first and foremost as a television show—one that grew from a call-in program to the flagship epicenter for everything trending in pop culture. With its 2017 revamp, our ambitions to create a new home for rising artists and up-and-coming stars had to expand beyond the linear television screen and onto social media platforms, creating...
Taco Bell and MTV’s Best New Artist Hashtag Voting
Taco Bell has a longstanding history of supporting music and emerging artists from their early days through their rise to stardom. At the 2017 MTV VMAs, Taco Bell's main objective was to reinforce their association with music discovery by sponsoring the Best New Artist award. From the launch of the program to the live VMA broadcast, Taco Bell t...


Asia’s Got Talent Fan Vote: You Have The Power
Asia's Got Talent is the world's biggest talent show and has established its place as the region's most powerful platform to launch aspiring stars.The show airs in 20 Asian territories across the AXN network, which posed a number of challenges in mobilizing millions of viewers to vote for their favorite act: geo-access for multiple regions, multiple langu...
MISS UNIVERSE® Global Fan Vote
Having evaluated the Miss Universe brand, we found that fans tend to feel disconnected from the competition and contestants based on limited knowledge of the criteria in selecting a winner. Fans want to be able to learn about the contestants in an authentic way to make the women more real and ultimately influence the outcome of the competition. The mor...
iHeart Country Festival 2017 Show Opening
Create a show open for our iHeartCountry Festival, where we celebrate Country music's biggest superstars at the Frank Erwin Center in Austin, Texas. The event celebrated all things Country and included performances by Jason Aldean, Little Big Town, Dierks Bentley, Brantley Gilbert, Rascal Flatts, Old Dominion, Jake Owen, Darius Rucker, Lady Antebellum, Ke...
iHeart Radio Jingle Ball
With years of tradition to uphold, and 13 individual cities visited, iHeartRadio's Jingle Ball needed a fresh take on the biggest concert series in Pop Music.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


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