#ShortTake: RIP Skype, Social’s Next Big Bet, and the Creator Economy’s Next Move
By
Jeff Barrett
•
Published March 3, 2025
ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.
Is timing everything?
Microsoft is shutting down Skype in May.
At one point Skype was so popular it was a verb. Even with the pandemic, shift to remote work and greater adoption of video meetings it …