ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.

Generation Next?

My references keep getting older. This time the Spice Girls driven slogan of the late 1990’s. There are $1.5B reasons to make the deal if you’re poppi. Remember the vending machines? Of course you …

ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.

Live Mas Live

It was only a matter of a time before a brand expertly spoofed the tried and true art of the Silicon Valley product announcement event. Chef’s kiss. No notes. If you missed it …

ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.

Is timing everything?

Microsoft is shutting down Skype in May.

At one point Skype was so popular it was a verb. Even with the pandemic, shift to remote work and greater adoption of video meetings it …