Cannes Recap: Creator Economy Steals the Spotlight

Cannes Lions is known as the ad world’s Oscars—but this year, creators were the headliners. Over 12,000 attendees (including influencers and athletes) showed up, and creator-led campaigns were woven into mainstage panels and award categories. The LIONS Creators Programme expanded, and major brands leaned in on creator-produced content and AI-powered storytelling that still hit with emotional authenticity. As Axios says, “dominant beach parties …

ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.

VidCon 2025

VidCon lands in Anaheim June 19 - 21, and it’s growing up, fast. With creator ad revenue expected to surpass traditional media this year, the Industry Track is now bursting with pitch-ready creators, brand …

ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.

Future of Influencers Summit: Less Vanity, More Value

The Information’s Future of Influencer Summit made one thing clear: the creator economy is maturing fast. The real flex now? Niche mastery, recurring revenue, and business-building over …

ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.

Oura Gives Us the Finger

Oura’s cheeky new campaign, “Give Us the Finger,” reimagines aging and wellness with sass. Featuring seniors proudly rocking their Oura Rings, the campaign is a refreshing spin on self-care, proving you’re …

ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.

Live Nation & Jolene: Serving Coffee and Collaborations We Actually Want

Red Hot Chili Peppers frontman Anthony Kiedis has launched Jolene, a canned cold brew brand that’s hitting Live Nation venues and festivals. This isn’t just …