#ShortTake: Is Our Data Obsolete? Plus: TikTok Tension and What’s Next for YouTube
What should we actually measure?
In our never ending quest to determine what is measurable and what those insights mean Avi Gandhi highlighted research from Barbara Duffek a couple weeks back. It’s interesting and points to the greater trend we see right now in the community where the current tools are already obsolete as the creator economy evolves quickly.