What should we actually measure?

In our never ending quest to determine what is measurable and what those insights mean Avi Gandhi highlighted research from Barbara Duffek a couple weeks back. It’s interesting and points to the greater trend we see right now in the community where the current tools are already obsolete as the creator economy evolves quickly. 

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Are the economics of YouTube making it the leader …

ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.

Here’s a cool trick with the new ChatGPT image model

If you’re looking to know how to navigate AI better, Ruben Hassid is your guide. This specific trick is how to recreate an iconic ad with …

ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.

Will 50% of the budget become the norm for creators?

Unilever sure thinks so. Its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more creators.

There …

ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.

Generation Next?

My references keep getting older. This time the Spice Girls driven slogan of the late 1990’s. There are $1.5B reasons to make the deal if you’re poppi. Remember the vending machines? Of course you …

ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.

Live Mas Live

It was only a matter of a time before a brand expertly spoofed the tried and true art of the Silicon Valley product announcement event. Chef’s kiss. No notes. If you missed it …