#ShortTake: Cannes Lions Buzz, Kansas City Current Breakthrough, The Information’s Future of Influencers Summit

By Jeff Barrett  • Published June 9, 2025

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ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.

Future of Influencers Summit: Less Vanity, More Value

The Information’s Future of Influencer Summit made one thing clear: the creator economy is maturing fast. The real flex now? Niche mastery, recurring revenue, and business-building over …

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#ShortTake: Instagram’s $20K Reels Push, Cash App’s ATL Collab and and China’s Short-Form Boom

By Jeff Barrett  • Published June 2, 2025

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ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.

Oura Gives Us the Finger

Oura’s cheeky new campaign, “Give Us the Finger,” reimagines aging and wellness with sass. Featuring seniors proudly rocking their Oura Rings, the campaign is a refreshing spin on self-care, proving you’re …

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#ShortTake: YouTube’s Podcast Chart, Boston Builds Creator Scene and B2B Influencer Campaigns

By Jeff Barrett  • Published May 27, 2025

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ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.

Live Nation & Jolene: Serving Coffee and Collaborations We Actually Want

Red Hot Chili Peppers frontman Anthony Kiedis has launched Jolene, a canned cold brew brand that’s hitting Live Nation venues and festivals. This isn’t just …

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#ShortTake: AI Talent Agents, $400M Creator Moves & FTC v. Meta

By Jeff Barrett  • Published May 19, 2025

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ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.

Emma 

Meet Emma, the AI talent agent developed by Retrograde, now managing over 1,400 brand deals and connecting with 700+ brands. Emma offers creators 24/7 support, instant email responses, and data-driven matchmaking, challenging traditional talent …

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#ShortTake: LinkedIn’s Content Push, Tariff Impact on Ad Spend & Influencer Burnout

By Jeff Barrett  • Published May 12, 2025

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ShortTake is your weekly FYP from The Shorty Awards for quick, new and thought-challenging takes on culture, creativity and TLDR. Things that need a closer look and things that need a completely different perspective.

LinkedIn's Upfronts: Where B2B Meets Binge-Watching

LinkedIn is stepping into the spotlight with its own version of Upfronts, unveiling five new original video series featuring business luminaries like Steven Bartlett and Rebecca Minkoff. These shows …

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