Does 80% newsletter open rates even exist? 🥹

Against all odds (and every industry report), Phoebe Bain’s newsletters are hitting numbers that make marketers do double-takes. (Yes, we triple-checked the math!)

The architect behind Morning Brew’s Marketing Brew and 1440’s Business & Finance newsletter reveals:

• The counterintuitive strategy that defies inbox fatigue
• Why email quietly dethroned social media for ROI (and how to capitalize)
• Why email is the last ‘un-owned’ platform (Meta can’t kill this)
• The "knowledge gap" technique that psychologically compels clicks

"Newsletters monetize better because readers actually scroll to the bottom, something no homepage ever achieved." - Phoebe Bain

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And here’s extra tea this week…

Your weekly FYP is live! Dive into #ShortTake for fresh, thought-challenging takes on culture, creativity, and the TLDR moments you need to know.

This week’s highlights include:

• What’s actually worth measuring in the creator economy 
• Is YouTube’s economics making it the leader? 🎥
• TikTok: up in the air 📱
• Don’t ignore Minecraft & Roblox! 🎮

For the full breakdown and more sharp takes, check out this week’s #ShortTake here.

Stay curious, stay ahead.

Subscribe to #ShortTake for your weekly FYP fix