People are always finding new and improved ways to entertain their fans on Instagram. These 12 instagrammers went above and beyond, using the platform in extraordinary ways. Some accounts make us laugh, some make us cry, and some make us wonder what exactly it is we’re looking at. But these engaging and creative accounts have stood out this past year.

If you’re a brand looking for recognition for your use of Instagram, enter the Best on Instagram Shorty Award.