ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Instagrammer of the Year

Just when you thought you saw it all, someone creates a new way to use Instagram. These 12 Instagrammers went above and beyond, using the platform in extraordinary ways. Whether the account is artistic, humourous, weird or educational, they are all incredible.

If you’re a brand looking for recognition for your use of Instagram, enter the Best on Instagram Shorty Award.

Finalists

finalist
Betches
Ever since 2011, the women at the helm of the Betches blog, social media feeds, and podcast (among other offerings) have been making millennials on the internet lose their sh*t. One popular web store, two best-selling books, and 6M+ followers later, @betches is making Instagrammers laugh harder now more than ever. Betches is the place where “young…
finalist
Boop My Nose
You know when you see the perfect little nose, and you just can’t resist the urge to give it a good ol’ fashioned boop? Well @boopmynose now lets its 175K+ Instagram and 340K+ Facebook followers boop up to four noses a day! Shooting with a macro lens, pet owners submit photographs of their dog’s boopable noses (and cat noses on Caturday), always c…
finalist
But Like Maybe
Arianna Margulis makes, like, hand-drawn toons about life and stuff. Under the name @butlikemaybe, her hilarious, hand drawn comics have gained 155K+ Instagram followers and a feature article in the September 2017 issue of The New Yorker, which praised her “Jaundiced View of Modern Womanhood.” Arianna started posting her simple-yet-ingenious sketc…
finalist
Coco Pink Princess
7-year-old Coco is badass, and stylish AF! From Tokyo, Japan, @coco_pinkprincess’s phenomenal fashion sense has earned her a whopping 430K+ followers, most of them in 2017. The young fashionista became such a viral sensation that Vice did a must-watch segment on Coco, exploring how she creates her impeccable looks. After having to evacuate their h…
finalist
Pete Souza
Working as the Chief Official White House Photographer for both Ronald Reagan and Barack Obama, Pete Souza has captured some incredible moments over the past 35 years. Thanks to Pete’s unbelievable Instagram account, 1.7M+ followers see intimate shots from his eight years of almost unfettered access to the Obama family and White House. Launching h…

Nominees

Eva Chen
Eva Chen practically invented the Instagram story. Her 805K+ followers know that she has one of the best wardrobes on the platform and has coined the “Eva Chen pose” - a daily look into her accessory (and snack) game. As one of Anna Wintour’s acclaimed protégés, it’s no wonder Instagram hired her to help strengthen their relationships with the fashion world…
Howard Lee
Which of these Instagram accounts is not like the others? (Hint: it’s this one.) Artist Howard Lee plays with reality, posting his paintings and drawings of objects next to the actual objects and asking his audience to guess which one is real. His photorealistic art doesn’t make it easy, but Howard’s revealing videos show 175K+ followers the multiple hours …
Lil Mayo
Lil’ Mayo’s Instagram is out-of-this-world funny. With an astronomical 1.1M+ followers, @lilmayo undeniably lives up to his reputation as “THE MOST SAVAGE ALIEN ON THE GRAM.” Whether he’s riding in a new whip, rocking the freshest outfits, or cooking his Thanksgiving turkey with stacks of cash, Lil’ Mayo is definitely living the high life. The alien balled …
TSA
You’ve never been happier to see TSA than when one of their Instagram posts crawls across your screen. It’s truly astonishing to see the wildly inappropriate items people pack for flights, rather than bringing along some common sense. But it isn’t just the absurdity of the confiscated items that makes this account great—it’s the punny, sarcastic, and often …
The New Yorker Cartoons
It’s incredible how a simply-drawn cartoon with a short caption can speak volumes. Whether they’re satirical, relatable, observational, or just silly, the cartoons from The New Yorker have long served up insightful humor to the publication’s readers. Now the clever cartoons come to a whole new audience, with an Instagram account that grew by over 800K follo…
mydaywithleo
There are so many ways to describe Instagram sensation @mydaywithleo that it’s probably best to check it out yourself. The “satirical photographer” and “stop motion enthusiast” has 170K+ followers who love his creative photo collages and videos, which usually include a photograph of a celebrity covering a live person’s face. Joel Strong (the man holding the…