After struggling with low self-esteem and unrealistic targets for her health, Canadian personal trainer Sophie Gray started posting new, achievable goals and positive messages on Instagram. The response was so overwhelming that she founded Way of Gray, a health and nutrition program designed to help others find self-love and wellness regimens that seamlessly fit into their daily lives. Beyond just posting workout videos and daily reminders to stay upbeat for 400K @wayofgray Instagram followers, Sophie also takes to Snapchat to show behind-the-scenes footage of her globe-trotting fitness activities, along with Q&A sessions. The Way of Gray community empowers Sophie to overcome her insecurities just as she helps them to do the same.