An early celebrity in the #Perismoking phenomenon, Coral Reefer is working to rebrand the traditional pot smoker image from hippie to hip, and from male to female. Packing social media with all things cannabis, Coral Reefer invites the online community to be a “world reefer,” talking pot-centric politics and reefer recipes on YouTube with over 10 million channel views, and joining for #stoneysunday wake-and-bake Periscope live streams. With thousands of subscribers regularly tuning in to watch @CoralReefer420 take dabs while melting glass into fish, Coral helps to foster an all-gender weed-smoking community with fun-loving spirit and educated advocacy.