What’s in a word? New York Times reporter Daniel Victor’s recent social media fame, that’s what. Daniel wrote a one-word article that Twitter lost its collective mind over, answering the age-old question of whether people should “Reply All” when asking to be removed from an email chain. The answer (and the entire body of the article): “No.” When he tweeted out a picture of the column from that day’s paper—which has undoubtedly become a bulletin board staple in offices across the world—it ended up getting 4.4K retweets and counting. His sarcasm and irony are a breath of fresh air in an otherwise serious news landscape, which, by the way, he also covers for the New York Times from time-to-time.