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Special Project

Special Project

4 Things a Disaster Preparedness Expert Has in Case of Emergencies

Entered in Emergency Relief

Objective

Since 1970, people over 65 living in shoreline counties has risen 159 percent. As sea levels rise, communities once envisioned as ideal for retirement are at risk for stronger hurricanes and devastating floods. This video highlights safety measures our audience outlined by Michael Savarese, Professor of Coastal Geology, Climate Resilience and Preparation at Florida Gulf Coast University.

Strategy

This video was filmed in connection to AARP’s Immersive coverage on how rising tides are jeopardizing homes and retirement dreams. The interview with Disaster Preparedness Expert Michael Savares delineates the items people should have in case of an environmental emergency in a quick tips format for viewers to access as needed.

Results

In efforts for greater visibility to our audiences, this video has been versioned for our social platforms along with its primary article inclusion. Likewise, the video has featured placement in multiple disaster preparedness articles written by AARP editors and writers.

 

Media

Video for 4 Things a Disaster Preparedness Expert Has in Case of Emergencies

Entrant Company / Organization Name

AARP Studios

Links

Entry Credits