The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 8th Annual Shorty Awards

Will Arrufat

Nominated in Healthy Living

About Will Arrufat

Will Arrufat’s mission is to motivate lives through exercise and daily workouts. Resident Nike trainer, Will shares motivational quotes and fit bodies—airing on the side of athletic and muscular—on his Instagram account. As opposed to other fitness Instagrams that only feature images of the professional, Will’s also shares images of his clients during and post-workout, along with the number of reps they did or miles they ran or hurdles they had to overcome. If you’re in New York City, you’ll find Will motivating people in person at gyms all over the city, acting as an official Nike ambassador.

Will Arrufat's best work on social