THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 8th Annual Shorty Awards

Watchable

Entered in Photography and Graphics

Objectives

We teamed up with Comcast to help them establish and hone their brand voice to launch their new service, Watchable, with a bang. We created an intriguing and informative social campaign to promote their eclectic video playlists. By celebrating the brand's unique offerings with a custom style guide and diverse social assets, we helped them achieve an impressive debut.

Strategy and Execution

Click to View Case Study

Our motion artists developed branded animated GIFs and teasers to help promote select features throughout Watchable's launch. Many of these assets celebrate their engaging roster of partners including Buzzfeed, Tastemade and Mashable.

Results

300K Total Engagements

19M Total Impressions

Media

Entrant Company / Organization Name

Ignition, Comcast

Entry Credits