Based out of London, SORTEDfood started as a group of friends collecting simple recipes on the backs of beer coasters from their one friend who knew how to cook. The guys turned the recipes into a self-published book before moving things online, sharing easy, cheap recipes with 1 million followers. Their most-watched video is a 3-minute segment on making a microwaved cake in a cup, and followers appreciate how quick SORTEDfood is with their responses to recipe questions. In 2015, their programming was added to in-flight shows that carry a YouTube channel, and their mobile app has created a new social media community revolving around food.