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Special Project

Special Project
From the 8th Annual Shorty Awards

Snaps: The Brand Platform for Mobile Messaging

Entered in Social Media Tool


At Snaps we see mobile messaging as the next evolution of social media. It is our goal to be the premium-marketing platform for extremely popular messaging applications including: WhatsApp, Facebook Messenger, WeChat, Viber, Line, Skype, Kik and more. There are over 257 billion messages sent a day, and is it our goal to put brands at the center of those conversations.

Strategy and Execution

In January of 2015 the Snaps Brand Platform for Mobile Messaging was launched, and in the past year over 100 of the world's largest brands have become our platform clients, including McDonald's, Pepsi, Unilever, Viacom, Kim Kardashian, Burger King, and many more.

Our platform allows marketers to create unique mobile messaging experiences to help drive their business and marketing objectives - activating audiences across the globe.

Our clients have access to real-time performance data - shedding light on what has previously been referred to as "dark social" by surfacing demographic, geographic, and psychographic data. This data allows our clients to publish and manage their mobile messaging campaigns in real-time.


Snaps has activated over 100 of the world's top brands in mobile messaging in the past year across business verticals such as food and beverage, CPG, professional sports, television, motion pictures, finance, higher education, travel, and more.

Snaps has led to cultural phenomena such as Kim Kardashian "breaking the app store," the relaunch of Chicken Fries at Burger King, and bringing curly hair emojis to the world's largest messaging apps with Dove.

Snaps' success has led to having campaigns featured in both AdAge and Mobile Marketer's 2015 best emoji campaigns of the year, and won the 2015 Digiday Signal Award for Best Mobile Platform.


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