Ronnie Fieg is bringing the velour tracksuit back, launching a capsule collection in October on the heels of his popular sneaker collaboration with Diadora and his brand, Kith NYC. Kith’s Brooklyn store reopened this fall after $2 million in renovations and an added cereal bar (Kith Treats) to lines around the block. With highly photographic architecture and design, the store has become a frequently Instagrammed location, building on Fieg’s existing social media presence. His partnerships with Asics, New Balance, Sebago, Doc Martens, and Timberland continue to turn heads and bring in new allies (Shopify and Uber and Fieg joined forces to hand deliver those Diadoras).