Launched in 2005, Joy Cho’s successful graphic design studio Oh Joy! took an unconventional approach to marketing their work by blogging, instagramming, and tweeting their designs, amassing 400k+ followers and subscribers. Joy’s whimsical designs—on anything from kids’ shoes to wallpaper—have been pinned thousands of times, and her three books have all become best sellers. Oh Joy! also features how-to lifestyle videos on YouTube. Joy has collaborated with Honest, Target, and Microsoft, creating colorful and essential lifestyle pieces, and has taught followers how to make cut-offs on E! News. With an inspired Pinterest page and DIY tricks for every occasion, Joy turned her graphic design work into a lifestyle brand.