Amanda Steele started her YouTube makeup tutorial at the early age of 10, and has transformed it into a lucrative business. Her “School Morning Routine!" video has almost 4.5 million views and shows an age-appropriate and attainable way for girls to get ready for middle school in the morning. Amanda challenges boys to try and put makeup on her as a way to show that it’s not so simple. She got the idea to start her own channel while watching MTV’s The Hills, and can be seen on the web series The Social Life with other YouTube star friends.