Prolific multimedia artist, online celebrity, and electronic music producer Leslie Wai has earned a loyal following with his branding savvy. He got his start producing traditional short films, music videos, and advertisements. In 2015, he crossed the 100 million Vine loop threshold, his Paradigm/Nocturnal single was released, and he teamed with fellow Viner Huw Samuel to help Domino's drive brand awareness through their “Pizza Quest" campaign on Vine, which successfully generated hundreds of thousands of Vine loops. Drawing from his experience with visual effects and sound design, his vines are a combination of fun explosions and off-kilter humor.