Aubrey McCoy became an unexpected Instagram favorite through his wife James’ blogging, styling, and subsequent founding of Mother Magazine, focusing on the intersections of parenthood and style. Aubrey began photographing his interests—classic motorcycles, stunning Nashville scenery, his Bengal cat Bijou, and his adorable family—and became a symbol of modern masculinity and fatherhood. With simple backgrounds and subdued filters, Aubrey makes fatherhood look effortlessly cool, whether he’s out camping or capturing nap time -- Mashable listed his Instagram account as one of 10 that show fatherhood at its finest. Together with his wife and another arty couple, they’ve opened Two Sons, a hip children’s store, in downtown Nashville.