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Special Project

Special Project
From the 8th Annual Shorty Impact Awards

Spreading Hope to Drive Pediatric Cancer Awareness with Hyundai Hope On Wheels

Finalist in Nonprofit


Around 10,000 children are diagnosed with cancer every year in the U.S. While 195 million dollars of federal funding has gone into pediatric cancer research, nonprofit organizations like Hyundai Hope On Wheels, who are dedicated to helping kids fight cancer, work hard every day to end pediatric cancer. Prior to partnering with Praytell Agency in 2022, Hyundai Hope On Wheels did not consistently utilize external communication tactics, including their social channels, as a vehicle to share information about its organization’s mission, goals, and, most importantly, success stories. To increase awareness of childhood cancer and fund research on a national scale, Hyundai tapped Praytell to strengthen its social media presence and identify creative ways to engage its current community and reach new supporters.

Strategy and Execution

To reach and engage existing and new audiences, Hyundai Hope On Wheels deployed an organic and paid content strategy consisting of a steady drumbeat of inspiring messaging and compelling creative across the organization’s key moments throughout 2022 while layering on tentpole campaigns at key organizational milestones. Praytell helped redefine the organization's voice and tone and creative look and feel to allow for a more consistent storytelling stream across its owned properties. Program highlights include: 


Cancer survivors and their families have a reliable and safe space to visit online for inspiration, support, and a sense of community they won’t find anywhere else. From the start of Praytell’s partnership with the organization in April 2022 through today, Hyundai Hope On Wheels has seen a measurable increase in reach and engagement across its collective social media channels, confirming we’re making a direct impact on children’s lives. 


Video for Spreading Hope to Drive Pediatric Cancer Awareness with Hyundai Hope On Wheels

Entrant Company / Organization Name

Praytell, Hyundai Hope On Wheels


Entry Credits