He has started in the beginning of 2012 as a vlogger on YouTube, making short videos about misleading advertising, freedom of speech and government propaganda, using a very charismatic character called "Otário Anonymous". In a very innovative way (using special effects and simple language), he shows to people how some companies and politicians are cheating them. Despite the funny personage (using a paper bag over the head, clown nose and Mickey Mouse like voice), it became very respected and admired over social media (even by those who are the target of its criticism). On 2013, he was declared 'Shorty Vox Populi' winner in #Activism. According to The Wall Street Journal, 'Canal do Otário' is one of the video makers who most suffer from a lack of freedom of expression on the internet (specially in Brazil). More information at wikipedia page: http://en.wikipedia.org/wiki/Canal_do_Otário