On March 17th 2011, Carrie Shade lost a childhood friend to suicide. On May 18th 2011, she decided to do something about it. The goal of the Against Suicide campaign is to not only spread awareness of suicide, but to also help end the stigma that surrounds mental illness and try to lead people that are in the grasps of such things to get help and recover. The campaign is run by the same 18 year old who created the site almost 4 years ago and has reached over 220,000 people across the globe. Daily motivational quotes about strength and positivity is what this campaign is known for. The campaign also created hashtags such as #StayingClean and #ToThoseWhoNeedIt, which are used to help people help other people. #ProjectLG, or Project Life Guard, is the popular support group that stemmed from the campaign and makes a community to help each other get through tough times.