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Special Project

Special Project
From the 6th Annual Shorty Awards

SportsNation Facebook Page

Entered in Facebook Page


The SportsNation Facebook page is the home for creative, compelling sports content. As the social arm for ESPN’s TV show SportsNation, which has the youngest audience of any ESPN show, it is the place for original YouTube videos, funny memes and important sports news, with a twist. We don’t simply copy and paste our on-air content; instead, we listen to our social audience, take note of their likes and dislikes and plan our strategy around everything we’ve observed. The SportsNation Facebook page has a dedicated social following that interact with the brand as much outside of the television window as during it. We view the Facebook account as it's own channel with a voice and strategy that caters to the socially inclined fan. In 2013, @SportsNation grew 21.4%, adding nearly 313K followers. Our posts frequently generate huge fan engagement. In the past 6 months our posts have had an average reach of 1.4 Million. While our post with the highest reach was a Peyton Manning meme that generated over 102K likes, 37K shares and reached 4.6 Million on the platform.

Strategy and Execution

Most Engaged Posts


Entrant Company / Organization Name



Entry Credits