The NINJA media is a decentralized network of communicators seeking new opportunities for production and distribution of information. NINJA arose from an accumulation of over 15 years of free media production in Brazil, experience ranging from fanzines and the blogosphere from Fora do Eixo (Out of Axis) network that is in more than 150 cities in the country and has been developing technologies and communication content production for 7 years. In the process itself approached other networks, collectives, journalists and free communicators that together initiated a project at the same time that could strengthen an independent carrier, but also catalyze a network of autonomous communication. NINJA has been performing journalistic covers throughout Brazil, presenting guidelines that are omitted by the traditional media.