The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 6th Annual Shorty Awards

Marsha Collier

Finalist in Business Influencer

About Marsha Collier

Marsha Collier's name crops up a lot in the same breath as e-commerce and customer service. No surprise there. She’s the author of the eBay For Dummies series, eBay Business All-In-One Desk Reference for Dummies plus many other related, best-selling titles. She's sold over a million books, been on many Best Seller lists and has published more than 45 books in the Wiley "For Dummies" series. (Translated in 6 languages)). Her latest books 'Social Media Commerce For Dummies' and  'The Ultimate Online Customer Service Guide' gives businesses insight into how to use Social Media to build customer relations and bottom line. She's been named on many prestigeous lists: Forbes: Must-Follow Marketing Minds On Twitter, Forbes: 100 Must Follow On Twitter, Huffington Post: The Top 100 Most Social Customer Service Pros On Twitter, AGBeat Top 50 Industry Professionals, Forbes Top 10 Most Powerful Wowen in Social Media. Marsha founded the Twitter Customer Service #custserv chat in 2008. Marsha became "social" before social media was in vogue. Although it was not an accepted practice in 1998, she listed her email address in her books, and encouraged readers to contact her with questions about their business or her books. After publishing an informational email newsletter to over 12,000 people quarterly, she saw social media as a new and more efficient way to connect. Today reader questions are answered on Twitter, Facebook and still by email, but the main benefit is that she is able to build a community by connecting on a personal level. She connects with her readers and new people daily; finding that such engagement resulted in more fun AND increased book sales. This prompted her to research; and write further about how social media can benefit other professionals and businesses. Marsha publicly cheers on her readers and their business successes, because its so much more fun when business is social!

Marsha Collier's best work on social