Diamond Candles creates eco-conscious soy candles with a surprise ring hidden in each of our Ring Candles. As a small business in Durham, North Carolina, the company leverages the power of social media and attributes the platforms to much of the success as an online candle company. Early on, Diamond Candles found that customers flocked to Twitter, Facebook, and Instagram posting thousands of ring reveal photo online, sharing the product experience. Diamond Candles' social media platforms serve as a sounding board for customer community support, promotions, online community parties, and education. The company believes that home fragrance should be fun and hassle free, so the company is fiercely dedicated to online support and constant communication. The company is on day and night, there to reach out to any customer who needs assistance or just wants to say hello.