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11th Annual Shorty Awards Categories

See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 6th Annual Shorty Awards

@DennysDiner Conversations

Entered in Brand on Twitter

About this entry

Diners get people talking, and we were more than happy to bring the casual, conversational atmosphere found in our restaurants to our social media presence on Twitter. We’re proud to say we accomplished capturing the fleeting, though important, everyday cultural discussions, whether it’s about the news or reality TV, in our Twitter voice. We speak about the world like a friend would, and because of that, our fans don’t look at us like a brand forcing their way into the Twitter game, but as a friendly presence that shares the space, adds to it, and learns from it. We’ve successfully carried the casual conversations found in our diners over to Twitter. We shoot the breeze with our fans about nearly everything, and we’ve become a personable voice that our audience looks to for humor and commentary. That’s rare. We never want to force ourselves upon anyone, anywhere. And that’s what brands on social media can certainly feel like most of the time: an unwanted burden, an intruder. By treating our account like someone who gets it, rather than just another advertising outlet, we created a comfortable atmosphere that’s reminiscent of the good times spent in our restaurant. We’ve proven ourselves when it comes to pop culture knowledge, understanding fandoms and our fans, and generally having our finger on the pulse of tomorrow. We get people thinking, about everything, but with a tint of the delicious food and drinks we serve 24/7. Success to us is people thinking fondly about our social accounts and our food. Judging by the feedback we get every day on our Twitter, we’re successful. Our fans laugh. Our fans like us. Our fans tell us they’re coming in to spend more time with us, just ‘cause our tweets are so fresh.

Why does this entry deserve to win?


Produced by

Erwin Penland Advertising


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019