Diners get people talking, and we were more than happy to bring the casual, conversational atmosphere found in our restaurants to our social media presence on Twitter. We’re proud to say we accomplished capturing the fleeting, though important, everyday cultural discussions, whether it’s about the news or reality TV, in our Twitter voice. We speak about the world like a friend would, and because of that, our fans don’t look at us like a brand forcing their way into the Twitter game, but as a friendly presence that shares the space, adds to it, and learns from it. We’ve successfully carried the casual conversations found in our diners over to Twitter. We shoot the breeze with our fans about nearly everything, and we’ve become a personable voice that our audience looks to for humor and commentary. That’s rare. We never want to force ourselves upon anyone, anywhere. And that’s what brands on social media can certainly feel like most of the time: an unwanted burden, an intruder. By treating our account like someone who gets it, rather than just another advertising outlet, we created a comfortable atmosphere that’s reminiscent of the good times spent in our restaurant. We’ve proven ourselves when it comes to pop culture knowledge, understanding fandoms and our fans, and generally having our finger on the pulse of tomorrow. We get people thinking, about everything, but with a tint of the delicious food and drinks we serve 24/7. Success to us is people thinking fondly about our social accounts and our food. Judging by the feedback we get every day on our Twitter, we’re successful. Our fans laugh. Our fans like us. Our fans tell us they’re coming in to spend more time with us, just ‘cause our tweets are so fresh.
http://www.485share.com/dennystwitter/ http://www.buzzfeed.com/mikehayes/dennys-outline-for-the-new-season-of-girls-sounds-highly-ent?utm_campaign=socialflow&utm_source=twitter&utm_medium=buzzfeed http://www.entrepreneur.com/article/230971 http://digiday.com/brands/brands-golden-globes-twitter/
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