People around the world are learning what New Yorkers have known for decades: Binghamton University is one of America's premier public universities. We attract outstanding students and award-winning faculty who are partners in active discovery — we don't collect knowledge, we create it. Binghamton is a small relatively young institution, but one where students, faculty, staff and alumni have truly embraced social media. We have the largest, most engaged Facebook (https://www.facebook.com/BinghamtonU) following in the entire SUNY system, which consists of 64 campuses. This also applied to our Instagram and countless other pages. Often times we hand out social networks over to our student body, allowing them to tell the world about their experience and allowing our followers to gain a different perspective on Binghamton.