The 14th Annual Shorty Award winners are here! View the full list.


The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

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From the 6th Annual Shorty Awards

Aston Martin Racing

Finalist in Sports Team

About Aston Martin Racing

Aston Martin Racing is the motorsports arm of the iconic British car manufacturer Aston Martin. It races in the FIA World Endurance Championship with its works team as well as supporting customer teams around the world. Aston Martin Racing uses social media to take motorsport from the track into people's homes. The team takes part in famous races around the world including Le Mans 24 Hours, Daytona 24 Hours and Dubai 24 Hours, so its reach to fans is huge. Social media allows the team to touch all of them. It also uses social media to educate fans about endurance racing. It explains the rules and regulations and answers any questions that fans have. This allows existing fans to engage with debate while encouraging new fans to become involved in the world of sportscar racing. During races, the team keeps fans at home updated with minute-by-minute updates on Twitter, uploads cool photos to Instagram and shares bigger updates on Facebook. The team has no social media budget. Everything that it does has to be creative, using an iPhone, good ideas and a high level of fan engagement. It is unique because it engages with everyone to make sportcar racing as accessible as possible.

Aston Martin Racing's best work on social