THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 5th Annual Shorty Awards

Katie Couric's Election Night Live Blog

Entered in Social Media for News

Objectives

ABC's Katie Couric joined ABC News' Election Night coverage from Times Square Studios where she was live tweeting and blogging election results for the network throughout the evening. Katie also worked out of the studio to break down the results of the election across various social platforms. ABC News' Election coverage was unlike any other because of the strong focus on social media. Katie focused on the trending topics and breaking hashtags that developed throughout the night, synthesizing the key moments that resonated most with voters. Katie Couric's live blog also offered viewers more insight into Election night and provided real-time social updates to viewers.Katie Couric's social media coverage on Election Night 2012 deserves to win because it was the first time ABC News had focused an enormous part of the network broadcast on social media and reaction from some of the strongest social voice across the country. As the full time host of "Katie," Katie Couric was in a new role as the Social Media correspondent for ABC News and did an excellent job making social reaction more relatable to viewers. Katie's live blog incorporated a unique mix of images and thoughtful tweets all night long, providing an honest, real-time depiction of the Election as it unfolded. Katie Couric's Election Night coverage offered ABC viewers the best of broadcast television and the web, combining in-depth analysis and commentary from all social platforms. Katie captured the best moments and images of Election Night too, sourcing photos, videos and commentary from voters nationwide. Video of Election Night 2012 Coverage: http://abcn.ws/Ui3QUW

Strategy and Execution

Check out her live blog coverage here: http://www.katiecouric.com/features/katies-election-night-live-blog/

Entrant Company / Organization Name

Katie Couric Election Night Live Blog and Live Tweeting

Link

Entry Credits