On election night 2012 Fox News combined live video streaming, live data, a hosted web show, social media chat, and social media reporting into one unified experience: the Fox News Election Command Center. The Command Center featured a live interactive web show - FoxNews.com Live - co-anchored by Jonathan Hunt and Harris Faulkner. The program also featured Happening Now’s Jenna Lee, who teamed-up with Twitter online and on-air “to bring viewers the latest on Twitter and other data analytics." The Command Center also featured video feeds from locations around the country, and real-time elections data and race calls down to the state and county level. The social chat allowed users to login via their Twitter, Facebook, LinkedIn or Google accounts to discuss the election and provide their own reactions as winners were called. Social reporting was highlighted within a coordinated stream of Twitter updates provided by Fox News reporters, personalities and producers.FoxNews.com’s 2012 Election Command Center set audience records and was the most comprehensive and coordinated realtime experience across live TV and web on election night, integrating social media buzz, live video, elections data, live conversations and Twitter-powered reporting all in one experience. Social Chat volume: >500K users at peak (source: Livefyre) Unique Visitors: >17 Million Page Views: > 179 Million Live Streams: > 3 Million (source: Omniture SiteCatalyst)
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