@DiGiornoPizza is the most-relevant, engaging, and loved pizza brand on Twitter. In February of 2012 we decided to focus our efforts on writing great tweets and joining the broader conversation. And since that time, without any media support, we have more than doubled our audience. People are coming to us, and staying with us based on the strength of our tweets. Over the last year, we have established ourselves as one of the funniest brands on Twitter. In fact, we were just highlighted by the Social Media Week Comedy Panel as just that. We’re like famous! While our audience isn’t huge, they are definitely engaged, (or want to be) as we receive marriage proposals, people professing their love and desperate pleas to be followed on a regular basis. (No rings on our fingers just yet.) We confidently hold up our tweets up to any other brand and feel we are creating some of the most innovative brand conversation on the Internet. (Gauntlet, thown). We confidently hold up our tweets up to any other brand and feel we are creating some of the most innovative brand conversation on the Internet. (Gauntlet, thown). But beyond all the metrics that support it, the philosophy that launched it and the simple strategies DiGiorno implements to achieve it, the main goal was to tweet in real time, for the love of pizza, and just to have fun. WE ARE PIZZA FOR GOODNESS SAKES. The second piece of the puzzle, was engaging with people that were following us, but more importantly, people that weren’t. But it was important these interactions weren’t heavy handed, and carried a sense of belonging with them. Finally, good original tweets are an important foundation to everything we do, and will always let our followers know they can count on us for their 140 character entertainment needs.
https://twitter.com/DiGiornoPizza/status/301727146970345472 https://twitter.com/DiGiornoPizza/status/258976883792814081 https://twitter.com/DiGiornoPizza/status/261276348314701824 https://twitter.com/DiGiornoPizza/status/306859812552052736 https://twitter.com/DiGiornoPizza/status/273502319696564225 https://twitter.com/DiGiornoPizza/status/261918559914049536
