Our team knew there was an issue: at today’s rate, it will take 2 planet earths to provide the resources we require by 2050. And despite our best intentions, we’re all contributing to that imbalance. Additionally, we knew today’s millennial and Gen Z consumers are looking for companies and brands to do more than simply sell them a great product. They expect companies to create brands that share their values. So, we set out to try and help, because we believe looking good and doing good should go hand in hand. And with this belief, Love Beauty and Planet and its mission to inspire small acts of love that make you and the planet a little cleaner, greener and more beautiful was born. Our approach is a holistic one, encompassing the entire product life cycle and beyond. From our ingredients, to our product packaging and social partnerships, we aim to make sustainably-minded choices – because we believe that #smallactsoflove have the power to make a huge impact on beauty and on the planet. From innovations to execution and communication we can leverage our ability to reach out to millions to do more than sell products. We can inspire, change habits and support those that share a passion for the planet like us. That has been the ground stone of our brand strategy since its birth in 2018.
At Love Beauty and Planet, we believe that #SmallActsOfLove have the power to make a huge impact on beauty and on the planet. The portfolio was designed with purpose at its heart and permeated across our masterbrand of products within hair care, skin cleansing, skin care and deodorants and subsequently its home and lifestyle extension under Love Home and Planet.
LOVE: Our products are all cleaner (0% parabens, silicones, dyes, phthalates), greener (90%+ naturally derived formulas), and cruelty free & vegan.
BEAUTY: Our products deliver key benefits and pleasurable sensorials. We believe there should be no compromise on beauty solutions to get natural/sustainable products. Our delightful fragrances are ethically sourced supporting community welfare at source of origin.
PLANET: Pushing boundaries on sustainability by reducing environmental impact while thriving towards making this planet a better place to live. Below are the achievements the last 18 months we have been around.
Raw Numbers - Social Performance
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