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Special Project

Special Project
From the 4th Annual Shorty Social Good Awards

FinalStraw: Saving the oceans one straw at a time

Entered in Environment & Sustainability


Americans use 500 million straws every day, we’re doing something about it. We’re creating reusable, responsibly made, badass products to empower individuals to change their buying habits and raise awareness about the impacts of our everyday decisions. FinalStraw fits in a sleek carrying case and can hang on your keys. It also serves as a reminder to say no to single-use plastic. FinalStraw is helping people change their ways, and clean up the environment, one straw at a time. 

Strategy and Execution

Did you pick up the straw that you walked past on the beach or the bottle that blew down the sidewalk? Probably not. It’s easy to disregard plastic pollution, but it’s impossible to ignore a mermaid. That’s why our spokesperson is a sassy mermaid, who tells our story in a fun, engaging and actionable manner. She helps make topics that are difficult to talk about a little easier to digest. 

If our mermaid is out of the office, we bring our CEO and founder, Emma Rose Cohen, in front of the camera. For April Fools’ Day, Emma shared Final’s latest invention with the world in a humorous video with her pooch Burrita. 

When we’re not creating comedies, we share educational content about the negative effects plastic pollution has on our oceans, lands and animals on our blog and social media posts.


Our mermaid has captured suckers’ (read: people’s) attention around the world. Our short videos have been viewed more than 5 million times and have made people realize their small actions are a part of a global movement. Every straw, plastic bag, and to-go coffee cup someone refuses makes a difference. Our social media audiences regularly engage and use us as a resource when it comes to plastic pollution. To date, we’ve sold more than 300,000 FinalStraws and prevented 27,000,000 single-use straws from entering the environment. 


Video for FinalStraw: Saving the oceans one straw at a time

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